The Webpro Search Engine Assistant
(click the diamond)
The information contained in this document should be regarded as
volatile. The search engines compete for traffic and are continually changing
the parameters and features under which they accept and provide information.
All suggestions and comment would be appreciated.
e-Mail Suggestions here!
Major International Engines
- Specialised Directories - International
South African Engines
- Specialised Directories - South Africa
Submission Lists maintained at Other Sites
Registration Guidelines & Tips
Commercial Submission Services
Checking Utilities - Registrations, Meta Tags, etc.
Parallel Search Engines
Other WWW Links to Search Engine Information
Search Engine Tools
The Google Link Checker: Search for link:www.yourdomain.co.za at www.google.com
Market Position's Link Popularity checker at: www.marketposition.com/linkpopularity.htm
These sites are listed for those who insist on following opinions that
agree with what they want to believe. THEY DO NOT WORK. You will wait
months to find that only a few of your submissions have been successful.
Scrub the Web
COMMERCIAL SUBMISSION SERVICES
Central Registry . Untried
Internet Promotion Outlet . Inexpensive, untried
Did-It.Com Detective . Checks and reports by e-mail.
Meta-Medic . Checks Meta-Tag descriptions & keywords.
PARALLEL SEARCH ENGINES
You search other engines with these engines, there is no submission process as they search
multiple engines on your behalf and then score and correlate the results to
present back to you. They do not maintain their own databases. This is the
most powerful way to search and will become more and more popular
over time. The MetaCrawler is the easiest and quickest at present.
and last, but by no means least ......
Steve's Multi-Search Page if you really want to learn all there is to parallel and multi-engine searches.
REGISTRATION GUIDELINES & TIPS
Get high in the listings. If you are not in the top twenty you're
half dead in the water. Most engines will "rank" your entry for each
keyword so you have to follow the rules to get on the engines and to score
as high as possible.
- The multi-submitters, such as Submit-It, are not reliable. While they
save effort and time it will be several months before you know for sure that
half your submissions are not present on the engines. You've lost a lot of
ground in starting to resubmit then. Nothing beats hand submissions.
- Use the most important (key)words at least once in the first 100 words of
HTML on your base page. And again if possible in the next 100 words. Remember
that the "words" in a graphic image are not seen by the robots but ALT text
can help here. Watch out for tables forming "margin banners" down the left
hand side of the page as it is "high" on the page and will confuse the robots.
Put it rather on the right if possible.
- Your site must be finished in terms of text content before you
start submitting. Robots and spiders visiting the site may dump your
registration if the keywords are not present.
- Ensure that you have used the <META> tags to define your site
description and keywords. You can really stuff the keyword Meta Tag with
extra keywords but make sure that you order them in terms of importance as
most robots will collect the keywords up to a specific character count.
It is predicted that more and more search engines will be making use of the
Meta Tags in future.
- Try to include the most critical keywords in your title text. Even if
it doesn't look too good, most scoring engines give keywords in the title
a big bonus.
- The base (or home) page must link directly to sub-pages which you want
indexed. Note that some engines index the base page only (eg. InfoSeek,
OpenText and WebCrawler.)
- Some engines will ignore the Meta Tags and will either pick nouns as
keywords from the first 200 words or will index all words on the site.
Others will ignore description tags and will use the first 200 or so words
as the description. To cater for this you may want to open with text that
would suffice as a description and will provide relevant keywords for the
engine. A long keyword list under the Meta Tag is OK, just make sure that
the important words are up front. Infoseek, for example, goes to some 1000
characters on keywords - thats over 12 lines text.
- Watch the use of frames and image maps to link pages. At this time none
of the search engines can follow down to frame links. The same goes for
image maps. Tough but true.
- Choose appropriate keywords. Pick the plurals where possible if they do
not change the spelling of the singular. "Schools" includes "school", but
"mice" doesn't include "mouse". "Surf" is not a wise choice even if you
sell surf gear as "web surfing" references will swamp anyone looking for
you. Try and think like the person trying to find your site. And always
remember that they may be geo-specific so include "Durban, KwaZulu-Natal,
South Africa, Natal" where that could be the case.
- Don't spam! Duplicating a prime keyword several times may result in
your submission being rejected - and you won't know why. Only OpenText at
this time does not check for spamming.
- Keep clean text files in your web data directory called descrip.txt and
keyword.txt. That way you can load them up with Notepads and when the
submission forms require the text you can dump it in with the clipboard
- You need a structured followup programme to check on submissions.
Conventional wisdom (as expounded in Webmaster forums) indicates that very
few engines will return finds within six weeks of submission. Submission
volumes are huge and they wait for repeat visits very often to ensure that
the site is continually up and accessible. In line with this we would
suggest the following programme; (and keep a hardcopy record)
- Check for two critical keywords in week eight. Resubmit on every engine that fails to return a find.
- At 12 weeks - recheck the "outstanding" engines and resubmit.
- At 16 weeks - recheck the "outstanding" engines and resubmit.
- At 20 weeks - recheck the "outstanding" engines and resubmit. Anywhere
that you have not been registered by now will mean that your site is being
rejected for some reason. Try e-mail to the WebMasters to find out why.
- You should diarise to check the submissions (or have it done by your
Website Administrator) on an annual basis. Some engines delete entries
based on the failure of a single robot return to raise the site - and this
could be caused by as simple a temporary problem as as bottlenecked
- ..... and lastly, and perhaps most importantly, PROMOTE YOUR SITE.
Posting in the newsgroups, noting your website address on stationery and in
advertisments can all dramatically increase website traffic. See the
Webpro Site Promotion
Page for ideas and suggestions.
OTHER WWW LINKS TO SEARCH ENGINE INFORMATION
Search Engine Forums at JimWORLD - Better than Excellent !
Art Of Business Web Site Promotion - Excellent !
Earth Net's Reports P.S. See the page above this one for a good example of creative design!
GK Web's Site Registration Assistant
Planet Ocean Increasing your website's "findability". Commercial offer ($97) for a "guaranteed" guide to ensuring your search engine submissions end up in the Top 10 of the major Search Engine indexes.
RankThis Initiates a web-wide search of engines for your URL against nominated search text.
Search Engine Strategies How to achieve "Top 20" positions on the major Search Engines. By Web Promote, a website promotion company.
Search Engine Watch Probably the most informative and up-to-date site regarding changes in search engine technologies and trends. A must to read through from time to time.
Webmaster's Guide to Search Engines
WebPromote Weekly Archives
Yahoo's Top 200 Search Words Amazing, should you include any of these keywords in your Meta Tags if they are at all relevant? But be warned, 60% are sexual in nature!
Please report any broken links or inappropriate
descriptions to the Webmaster.
All suggestions for new sites to be included in this listing would be
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